If you're new to Instagram, you might not be familiar with the idea of using Instagram's search engine to drive traffic to your account. That's okay! The purpose of this post is to educate you on the best practices for Instagram SEO, so you can take full advantage of the platform and get better results from your efforts.
Why do you need SEO on Instagram to get more followers?
If you want to grow your Instagram audience, you need to get more followers.
If you want more followers, then you need to get more likes and comments on each photo.
To get those likes and comments, it helps if your photos are visible in the first place.
That's where search engine optimization comes into play: optimizing your account for organic discovery will help ensure that potential customers can find your content when they look for it on Instagram itself or through Google searches (which is how most people will find new business accounts).
Yes! You can link to your website from your Instagram posts, and you can also link to it from your profile.
While you’re at it, add links in your bio as well. If you want to show off a new product or service, then add a link that leads to a landing page for that item on your website.
You can also use links and call-to-action buttons in Instagram stories for even more reach!
You may have heard that hashtags are important for getting your content in front of more people. But you might be wondering: how much do hashtags matter for SEO? The answer is a lot, but there's a catch.
First, let's look at what a hashtag is and why it matters so much on Instagram. Hashtags are basically labels that allow users to find specific posts with ease, and they come in the form of words or phrases surrounded by pound signs (#). For example, if we post something about our favorite book series (which happens to be Harry Potter), we could use the hashtag #HarryPotterBookSeries. This would help other fans find our post when they search for those same words or phrases—and it could also help us gain new followers who're interested in this topic.
The best keywords for your brand are the ones that your target audience is already using. To find these, look at social media and search engine data.
If you're not sure where to start, Keyword Explorer provides a free tool to help you identify and research the most relevant keywords for your account. You can also use Ahrefs' Keywords Explorer tool which gives more detailed information on each keyword's performance.
There is a limit to the number of hashtags(max 30) you can use. This is true whether you are using Instagram's own search tool, or a third-party tool like Hashtagsforlikes or Tagboard.
However, there are two things to keep in mind when considering how many hashtags to use: relevance and audience size. If your content doesn't relate well to certain hashtags, then don't use them! It will only get in the way of your organic reach and engagement potential if people don't understand why you're tagging them so much (see "How do people find me?"). On the other hand, if too many people see your photos because they have a very large following (like celebrities), but those users aren't interested in what it is that makes up your niche/industry/content...well...it could get ugly fast.
You can also use Iconosquare to find the right hashtags for your Instagram posts and photos. This can be done by searching for a specific keyword that relates to what you're posting about (for example "food" or "travel") or by viewing lists of hashtags that are related to your post — either way will give you some ideas on what tags might work well on yours too.
You can see if your hashtags are working by looking at the following things:
You can find trending hashtags by searching for them. Instagram's search bar is a great place to start, as are the Explore tab and hashtag search function. If you're looking for a specific hashtag or need help finding new ones, you can use tools like Hashtagify and Tagboard.
So, you’re ready to take the plunge into Instagram SEO. Good for you!
The key to a successful campaign is producing content that users will find engaging and shareable. As a rule of thumb, the more organic shares your posts receive, the better they will rank in user search results.
Let's talk about what kinds of content perform well on Instagram:
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Yes! You can post links on Instagram posts. Links are also great for getting followers to your website, increasing engagement with existing followers, and gaining new followers through organic search.
To add a link in an Instagram post:
The answer is yes, it will. Using hashtags, links, and @mentions in your posts can help you get more views on your Instagram posts. Here’s what you need to know:
To understand how Instagram’s algorithm works, it’s important to know that the Instagram community is made up of types of users: people who want to see what their friends are posting and businesses. The way their algorithms work is based on engagement (likes and comments) by other users on your posts. This helps them determine which posts should surface first in search results since those with more engagement are usually more relevant to what the user was searching for.
This means that if you post often enough and get likes/comments from your followers, you will likely appear higher in search results than someone who doesn’t post as often or has many followers or engagement on their posts.
Absolutely! Keywords are how people find you on Instagram. People use the search bar to find your business or product, so make sure it’s filled with keywords that describe you and what makes you unique.
People will also see your profile when they browse hashtags related to what they’re looking for. For example, if someone is searching the hashtag “#beachwear” they may see your profile because it contains relevant keywords like “beachwear” in its description, recent posts, and possibly even captions (if those are public). If a user sees something interesting in one of these areas then they can follow you back or swipe up on an image/video directly from their feed if it's currently live.
If there are relevant words missing from these sections then people won't be able to easily find out more about who/what we do - which would be unfortunate as well as frustrating for those trying.
Yes, in general, the more you post, the more people will see your content. This can help with your ranking for internal Instagram searches and for hashtag searches on the platform.
It's important to note that this strategy only works if you're posting high-quality photos and videos—not just quantity! If you're posting lots of low-quality photos or videos at a fast rate, they might not hold up in comparison with other posts when it comes time for Instagram's algorithm to rank them by relevance and popularity. Additionally, keep in mind that while posting more will improve how many times your posts appear in people's feeds (which helps), having a high number of likes and comments is also important since those factors directly affect how much weight each individual post has when determining its ranking within any given category.
The more engagement you get, the more likely your account will rank higher on Instagram SERPs.
Engagement is a crucial part of building an organic following on Instagram. The better your engagement rate, the more influence, and clout your account will have within the platform. The higher your influence levels are, the more likely people are going to follow you and check out what you have to say. For example:
Keep track of how many likes, comments, or shares each post gets from its audience so that eventually it becomes easier for those who visit often enough to understand which types work best depending on their preferences!
Emojis can be used in Instagram posts, captions, comments, and Stories. They can also be used in direct messages but not when using hashtags. The use of emojis has no impact on your search ranking on Instagram's internal organic search engine because it is not an indicator of quality content that users should expect when searching for certain words or phrases.
They are more likely to help you get more likes and comments from followers who feel they have a good response to their post if they see the emoji used in the caption or comment (especially hearts!). It may also help boost engagement at times too.
As a general note, color does not impact how well you rank in search results on Instagram's internal search engine.
However, Google and Bing both use color as a ranking factor; this means that if your image has the same text and information but has a different color scheme, it will rank higher than its twin with identical content and layout.