Editorial Policy

Imperialpedia publishes guides and explainers on finance, insurance, marketing, SEO, internet technology and digital tools. This page explains how we decide what to publish and what we do to keep it useful and accurate.

Our principles

Clear: We explain topics in plain language so that a beginner can follow them and an experienced reader can still find them useful.

Independent: Articles are written to inform, not to push a product, a company or a political or economic viewpoint. Where we compare options, we say what each is good and not so good at.

Accurate: We check facts, figures and names against reliable sources before publishing, and we update articles when things change. Our content is general information and can contain mistakes, so we correct them when readers point them out.

Respectful: Our content should be fair and respectful to readers of every background.

Who writes the articles

Each article is written by a named author, shown at the top of the page with a link to their profile. Authors write in the areas they work in: for example, our SEO articles are written by our SEO writers and our insurance articles by our finance contributor. You can see everyone on our writers page, with their role and experience.

How articles are produced

An author researches a topic, drafts the article and checks the facts and figures it contains. The published date is shown on every page. When we make a significant update, the page shows the updated date.

Corrections

If you think something on the site is wrong, email [email protected] or use the Contact page. We look into each report and fix confirmed errors as soon as we can.

Not professional advice

Our articles are for general information only. They are not financial, legal, tax or insurance advice, and you should speak to a qualified professional before making a decision. See our Disclaimer.

Advertising and sponsorship

Advertising, sponsored content and affiliate links are handled separately from editorial decisions. Any sponsored content is labelled as such. See the Advertise page for details.