It is safe to say that every marketer has heard of influencer marketing. It's such a trendy topic that every company brand has to find an influencer in their niche and try to get them on board – especially those using social media as an SEO strategy. Influencers are everywhere, but how do you find the right one? What should you consider? Before you approach your next influencer, it's good to know exactly what influence marketing is and what isn't.
Influencer marketing is a form of marketing that focuses on using key leaders to drive your brand's message to the larger market.
So what exactly are 'influencers'? Influencers are people with a dedicated social following who can reach a more targeted group of individuals in your niche for whom they have credibility and influence. The more engaged their followers, the more likely they will take action after seeing an influencer's post.
Sometimes it can seem like a daunting prospect to find influencers right for your business. It's important, though, not to get discouraged as you search. Keep in mind that there are hundreds of influencers with smaller followings than these big-name 'gurus,' and their popularity is based on specific factors. With the right data and some perseverance, you'll be able to find the right influencer for your brand.