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Content marketing is a great way to market your product or service and generate leads. But can every company benefit from content marketing? The answer is yes, but some industries are better suited than others. For example, if you're in an industry where people are always looking for information, like health and fitness, then you will find that it's easier to make content marketing work for you.
However, not all businesses are good candidates for content marketing. If your business sells products that aren't already well known by the public (or if there isn't much competition), then it may be difficult for customers to find out about what you have to offer through your blog posts or videos, or other types of content creation activities.
The question of cost is one of the most important aspects to consider when evaluating content marketing. And it's a good thing, too! After all, it's your money—you want to get the best value for your dollar.
The answer depends on:
The answer to this question will depend on your business. A lot of factors go into content marketing, and it can take time for the results to materialize. It's also important to remember that there is no one way to do content marketing, so even if you're following a proven strategy, your specific implementation will undoubtedly be different than someone else's.
When evaluating the effectiveness of content marketing, it's critical to measure the results by each of these metrics:
You should know when you get new customers from content marketing. You can track the number of new leads, subscriptions, and sales that come from your content efforts.
The most common ways to measure the ROI of your content marketing are:
You should be on every social network that is relevant to your company. If you're a tech company, you obviously need to have a presence on all the major tech networks like Facebook and Twitter. But if your company has some kind of online sales focus, then Pinterest would be another good choice for you (and Instagram). If your focus is just on the United States, LinkedIn should be high up on your list of must-haves.
If there's one thing we've learned from people who've been successful with content marketing, they don't discriminate against any platform or network. They are everywhere—even on those that seem weird at first glances, such as Snapchat or Reddit.
It depends on how long it takes you to create a post. You should aim for 1-2 posts per week or 3-5 posts per month. If this seems too much work, try posting once a month to see if your audience engages with the content.
If you're unsure of what you should be posting about, here's a list of popular topics:
If you're looking for some good examples of blogs and social media posts, there are lots of places to find them. Here are a few ideas:
ROI measures how much revenue you make from your content marketing relative to the costs associated with creating and distributing it. So, for example: if you spend $1 on advertising and then make $5 in sales, your ROI is 5x.
The higher your ROI is, the more successful your content marketing campaign will be—but it's important to remember that many variables can influence this number in both directions (including things like scale).