All about email marketing campaign
What is an email marketing campaign?
It is a series of emails sent out to a specific audience. These campaigns can be used for many purposes, including promotional emails, newsletters, transactional emails, and more.
Email marketers typically segment their subscribers into different groups or lists based on where they are in their customer journey or what type of content they're interested in receiving from the company. They then send emails with content relevant to each list.
For example, your company sells women's clothing and accessories. You might create two lists: one for people who have signed up but not made a purchase and one for those who have purchased items from your site (or even specific products).
Every email you send out would be tailored to either group. You could send information about new products to the first group and discount codes for recently purchased items to the second group to encourage them to buy again. Both emails would likely be sent at least monthly and maybe even weekly so that your customers are always reminded about your brand when they check their inboxes!
How to create an email marketing campaign
To create an email marketing campaign, you'll need to use an email marketing tool to manage your mailing list, design your emails, and track your campaign results.
You can send newsletters from your email server, but it's best to use dedicated email marketing software. It will help you manage your contacts lists and design professional-looking emails that are mobile-friendly and don't end up in spam folders.
There are many different providers out there, but some of the most popular ones include Mailchimp, Aweber, and Campaign Monitor. Most email marketing services offer a free trial, so you can test them out before paying for their services.
Email marketing legal issues
We know you are busy, and you need a solution to your email marketing legal issues. The CAN-SPAM Act regulates the rules for sending commercial messages. It's not complicated, but it's important to understand how it applies to email marketing. Here are some tips to help you stay in compliance with the law.
- Don't provide false or misleading information in your email header.
- Let's not deceive people with flattering subject lines.
- Identify the post as an announcement or advertisement.
- Please let your correspondents know where you are.
- How to stop receiving mail from you? Let recipients know
- Please honor an opt-out request as soon as possible.
Email marketing is a beautiful way to reach out to potential customers and keep them coming back for more. But if you're not careful, your email marketing campaign could be violating laws carried out by the Federal Trade Commission (FTC). The FTC enforces consumer protection laws that prohibit deceptive or unfair advertising in any medium, including email. It applies to email messages sent by business-to-business marketers and those sent by business-to-consumer marketers.
Email Marketing Scenarios to drive Sales with Email
Email marketing offers a lot of opportunities to drive sales. Your list is full of people who opted in to learn more about your products and services. As a result, they're much more likely to buy from you than someone randomly targeted with your ads or cold emails.
That said, sending the right notification at the right time is essential for success. If you reach out too often or with the wrong offer, your subscribers might feel overwhelmed or annoyed and unsubscribe from your list. If you don't reach out enough, they will forget about you and won't be as likely to purchase from you in the future.
Types of emails you need in your automated campaigns.
- Welcome emails
- Abandoned cart emails
- Product follow-up emails (part of your nurture campaigns)
- Post-purchase emails
- Re-engagement emails
- Referral emails
- Winback emails (to target lapsed customers)
- Newsletter emails (for a monthly or quarterly recap of the cool things your brand is up to)
- Loyalty program emails (related to retention marketing but will be part of your automated programs!)
- Upsell/cross-sell emails
