As a YouTuber, you probably know that creating content is only half the battle. The other half is making sure people see your content and then decide to subscribe to your channel. One of the best ways to increase your viewership is by optimizing your videos for search engines. We've compiled a list of the most frequently asked questions about YouTube SEO below.
You may be wondering: is YouTube SEO Different from Google SEO?
The short answer is yes!
YouTube and Google are different search engines. They offer different services, and they use different algorithms to determine what results show up at the top of their respective search results pages.
YouTube is a search engine for videos, while Google (which owns YouTube) is also a search engine for text. You can use either one or both of these sites to find information on any topic you want to learn about or purchase products from—but if your business relies on both text-based and video content, then it's important that you understand how each of these services works so that you have an opportunity to boost your visibility through both options.
There is no hard and fast rule for how often you should post on YouTube. You should be posting at least once a week, and you may want to post more frequently if you have an active audience. If your audience isn't engaging with your content, then it's okay to go longer between posts—but don't let them fall off the grid entirely.
You should also consider the size of your audience when deciding how often to publish videos. For example: If you're just starting out with a small following and aren't sure if they'll engage with your videos, it could make sense to start by posting twice or even three times per week. However, larger channels will likely find more success publishing once per day.
While most people think that the sweet spot is around 10 minutes, some experts say the optimal length is 5 minutes. The answer depends on what type of content you're creating and its purpose.
We recommend keeping your video between 2-5 minutes long for maximum impact. If you can't cover everything in that time frame, it's better to leave out parts than to make a longer video that doesn't get to the point quickly enough or loses viewers' attention along the way.
In short: you’ll make more money the more views you get.
The more people who watch your videos, the more likely it is that they’ll see your adverts. And if they see those adverts and choose to skip them, YouTube will pay out less money than someone who watched it all the way through.
What this means is that if you have a small channel with just a few thousand views per month and no one watches your videos all the way through, YouTube might not be able to afford to pay you very much at all! But if you have millions of subscribers and every single one of them clicks on an advert every time one comes up (and therefore keeps watching until its end), then YouTube can afford to pay a lot more.
There are a number of factors that determine whether or not a video will be popular on YouTube. If you want to get those views and subscribers, the best thing you can do is create videos that are relevant and entertaining to your audience. This includes:
Subscribers are an important part of YouTube SEO. They're a measure of your popularity, and they can help you make money by allowing you to run ads on your videos. Subscribers also help with views, likes, and comments—all things that improve the quality of your channel and make it more appealing to viewers.
Yes, you can link to your website from YouTube videos. There are two ways to do this: annotations and cards. An annotation is a text box that appears on the lower third of the video screen, while a card appears as an overlay above or below the video player.
Both annotations and cards allow you to link directly to other web pages and embed links into your content so that people who view it can click through to those pages quickly and easily without having to leave YouTube first. This makes them especially useful if your goal is driving traffic from social media platforms like Facebook, Twitter, and Instagram back up onto your site where it's easier for visitors (and search engines) alike to find what they're looking for!
If you want to rank your video on YouTube, it's not going to happen overnight. It takes time to build a community and gather social signals on the platform. Make sure that you have a quality video that people will want to watch, and then make sure it has a good title and description. After all of this is completed, then we can talk about backlinks and social signals.
Yes, there are some ways to boost the ranking of your videos on YouTube and Google search engines.
However, keep in mind that Google does not use any ranking factors from YouTube when it comes to organic rankings. That’s why you won’t be able to see a direct correlation between your video’s rank and its backlinks, anchor text, or internal links (if you have some).
Instead of relying on these traditional SEO elements, YouTube uses watch time and engagement as well as social signals like shares or likes for its ranking algorithm which makes sense since it is owned by Google after all.
So how do we use this knowledge? Well. Create great content! That means creating awesome titles that make sense and relevant descriptions plus having high-quality tags attached to each video so they can be easily found by users looking for something specific like “how-to videos” or “DIY hacks tutorials."
The ranking algorithm is secret, but it’s designed to surface videos that you’ll find interesting. It uses your watch history, likes, and dislikes, plus other factors to determine suggested rankings. The YouTube team makes tweaks frequently to improve the rankings.
The algorithm isn't perfect, so it can make mistakes sometimes. If you don’t see a video for what seems like a valid reason (e.g., topic), then YouTube could be missing something important about your audience or content preferences.
Watch time is a fairly new metric. It's not a direct ranking factor, but it does help YouTube determine the ranking of videos.
YouTube uses watch time to see how engaged you are with your channel and its content. The more engagement you have, the higher your videos will rank on search engines like Google and YouTube.
While it's important for all channels to get their content in front of as many eyeballs as possible, keep in mind that promoting any one video above another can affect your overall channel's watch-time hours too!
No, you don't need to use keywords to name your video files before uploading them to YouTube. In fact, you should avoid using any kind of automated software that automatically adds keyword phrases to the file names. If you do this, you risk having your videos returned as spam by Google's search algorithm.
However, there is one way that you can use keywords effectively while making sure they appear in the right areas:
For example, if we were creating a video on how to cook spaghetti bolognese sauce for dinner tonight using only ingredients found in my cupboard (after all, who has time for shopping?), we might use "How To Make Spaghetti Bolognese Sauce Without Shopping" as our title because it describes what's going on in the video (making spaghetti bolognese without having to go shopping) and gives viewers an idea of what type of content they'll see (this recipe uses items from the inside our kitchen).