It can be frustrating when you ask a question and never get an answer, right? Well, now you can get all of your questions answered.
Now that you've decided to invest in email marketing, a question you're probably wondering is, "How much should I budget for email marketing?" The answer is as simple as it is nuanced: You should budget as much as you can afford to lose.
If you start with email marketing, your ROI will likely be small (or non-existent). So, if you have $10,000 set aside for your business but only have enough runway until the end of the year, make sure to save enough so that even if your email campaigns don't bring in new customers or sales right away, then you'll still be able to make payroll and pay rent.
On the other hand, if your business has reached a point where it's ready to scale, look at how much revenue your emails are bringing in and allocate 25% of those profits back into your marketing budget.
The ideal line length is 50 characters or less. Shorter lines have much higher open rates than longer ones. The best subject lines are between 6 and 10 words long. They get the most open because they're clear, concise, and fit seamlessly into your readers' inboxes. A subject line that's too long will get cut off in some email clients, making it impossible for your readers to know what you're writing about.
Yes! It would be best if you were mobile-friendly. If you're not, it's going to hurt your business.
Your email marketing campaigns must be mobile-friendly. According to some stats:
There's no one-size-fits-all, perfect length for email marketing. The best length depends on your audience, the purpose of your message, and the frequency of your email campaigns.
Here are some general guidelines:
The best way to test the number of emails you send is to listen to your customer feedback and keep track of the performance of your campaigns. If a customer emails you asking to be removed from your list, they're telling you that they don't want the emails you're sending. Or if customers are opening, clicking through, and converting on a certain type of email but not on others, it's clear that those are your most effective communications.
How do you decide the maximum number of emails you should send? It depends on how often your audience is looking for relevant content from you. If someone is shopping for shoes every day, they'd probably be happy receiving an email every day as long as it's relevant and doesn't waste their time.
On the other hand, if someone hasn't thought about getting a new vacuum cleaner for three months, then once a month would probably be okay for them (assuming there's nothing else going on in their lives). What matters is that when they get the email from you, it feels like something useful —a reminder or shortcut—instead of spam.
The median open rate for email campaigns is 20%, but this varies widely by industry. While 20% is a good figure for comparison, a better practice might be to compare your open rates with previous campaigns or with industry benchmarks.
The best time to send an email marketing campaign will vary based on your industry, business, and audience. You'll need to consider a few factors:
Here are some tips to ensure your emails are opened and read:
We recommend not asking for the click more than once per email. Please limit the number of CTAs you provide in your campaigns to one or two and make sure your emails are easy to scan so that users can find your links without reading them through from start to finish.
There are many arguments for either side (people prefer the first person because they like to know who they're dealing with, and people prefer the third person because it feels more professional). It comes down to what feels right for you and your audience. We like to use the first person in our emails because we want them to feel friendly and personal. If you're not sure which one to go with, try testing out both options - send a few emails in the first person and a few in the third person - and see what kind of response you get from each email.
If you have an established company that needs to uphold certain industry standards, then the third person might be better for you. If your business is more casual or niche-based, the first person can be friendlier.
Our best advice is to focus on what's most important to your brand and audience. You don't need to cram in everything you want to say or include every product or service you sell. Instead, focus on the goal of your content—whether it's selling a product, getting someone to sign up for an event, or simply building awareness of your brand.
In addition, remember that different audiences will respond differently to different types of content. There may be some legitimate reasons for sending them different emails depending on their interests: sending out special offers tailored by location can help reduce unsubscribes by sending relevant offers only.
Of course, all this means you could be writing several versions of each email campaign. But it's not as difficult as it might sound: write a template that outlines the key information that needs to appear in any version (such as times and dates), then personalize it with the specific details required by each group (where they'll be located). This way, sending out mass emails doesn't mean sacrificing sophistication.