Social media is the bread and butter of influencer marketing. It can reach a large audience and be highly visual (perfect for influencers who can take appealing photos. It also has high engagement rates, which means many people will likely see your posts. Your audience will see that an influencer used your product or service and shared it with their social followers, which will make them more interested because they believe in the influencer's authority. This increases your brand's credibility and makes people feel like they know what you stand for as a company.
A follower is only as good as what the person brings to the table, and that's not just in terms of reach. It would be best to have followers by real people who will engage with the content you create and purchase your products.
Fake followers are a waste of time and money, so avoid influencers whose profiles have a high percentage of them (from 10 to 90 percent). A simple way to check for authenticity is by tracking engagement rates. If someone has 50,000 followers but only gets 25 likes per post, that should raise some red flags.
To maximize the results of your influencer marketing campaign, it's important to use multiple platforms in addition to Instagram. You can also use platforms like YouTube, Facebook, and Twitter.