How to find the right influencer

It would be best if you found the right influencer before you can collaborate with them.

Influencer marketing has exploded in popularity as one of the best ways for a business to get more exposure, develop more loyal customers and increase sales.
But how do you go about finding an influencer who is just right for your brand? How can you tell if their followers are real people who will buy your products or bots?
Before you start reaching out to influencers, make sure you know exactly what platform is best for your business and what kinds of people follow it. Then take some time to find an influencer who has a good following—and who seems like they would be a good fit for your brand. It also wouldn't hurt to look at the comments they get on their posts: that will help tell you whether their followers are real human beings or not!

The influencer needs to be a good fit for your brand.

The influencer you choose should not just be famous; they should also be experts in their field. For example, someone who is well known for baking cakes isn't necessarily considered an expert in kitchen appliances, even if they own a lot of kitchen appliances.
The influencer you choose should also have a large audience and a good reputation with that audience. They have more followers than your brand does on social media (though this can vary depending on the platform). This is because the influencer's followers listen to and trust them. If people don't trust the influencer, they won't listen to what they have to say about your brand.
In addition, the influencer's presence on social media needs to be strong and consistent. You want them to post good content frequently so that their followers continue to pay attention and engage with them online.
Finally, having a good relationship with their followers is important as well - it shows that there's loyalty between them and the person who's promoting products from your company.

Look for influencers who use organic hashtags.

Paid hashtags, which are often paid for by the brand themselves, are an older practice that was one of the first to be used by brands. It can be effective if you are using a niche hashtag that has very little competition — those at the top of its feed will get more exposure. However, this can also backfire if it is not a trusted hashtag and users feel like they are being bombarded with too much-sponsored content.

Organic hashtags can be extremely powerful in marketing because they show how engaged your products or services are. They show that real people love your product, which will inspire more engagement and conversions than someone who is being paid to promote your brand.

Here's how you find organic influencers:

• Search for public figures in your industry related to what you're selling on Instagram or Twitter. Once you have found them, check their followers and see their most popular hashtags. This will give you some insight into what topics interest them the most.
• If you want to know about common trends within communities or industries for a given location, use Foursquare Swarm. It gives location-based insights about individual venues through reviews from other users (e.g., "the service is great").

It can help you track how well your campaign performs. 

Influencer marketing can help you track how well your campaign is performing.
Monitoring the number of likes, shares and comments is a good start for tracking engagement metrics. But you should also monitor how many people are clicking through to your website and whether they're purchasing anything.
Analytics tools can help you get a clear picture of how well or poorly your campaign is doing.