6 elements of seo periodic table

6 Elements of Seo Periodic Table

The periodic table of elements is a tabular display of all the known elements in an easily searchable format. Here we will discuss all the 6 elements of the SEO table.

  1. Content
  2. Architecture
  3. HTML
  4. Links
  5. User Experience
  6. Toxins


Content is king. This is something you’ve probably heard repeatedly, but it’s true for a reason: without quality content, your website has nothing of value to offer its visitors.

You need to have good stuff on your site in order to attract visitors and retain them long enough that they might convert into buyers or subscribers. Google understands this; they know that people won’t flock to your site if all you have are thin pages filled with ads and low-quality writing designed solely with the intent of ranking well in search engines. That’s why it was important for them to create their own algorithm called “PageRank” which measures how much importance a page has based on factors like links pointing at it from other sites (backlinks), content length, keywords used throughout the page, etc. The more popular pages will rank higher because they are deemed by PageRank as having more value than others which means that users are more likely to turn up there when searching relevant terms.


The architecture of your website refers to the structure of pages on your site and their relationship to one another. This includes page hierarchy, page structure, page template, and other factors that affect how users interact with content on the site. Good architecture can help you achieve better rankings by ensuring that your most important pages are easily accessible from search results.

The main components of a good architecture are:

  • A well-structured URL scheme (page hierarchy)
  • A clear page hierarchy is formed by short URLs (page structure)
  • Appropriate use of "root domains" and subdomains (site architecture)


HTML is the language that is used to create web pages. It's what you use to structure your content and add style to websites. HTML makes up the bulk of your site, so it's important to have a solid understanding of how it works if you want your site to be successful.

HTML stands for HyperText Markup Language, which means it's how we mark up our text into different elements and parts of pages. This helps tell browsers how they should display things—for example, a paragraph or an image might be marked up with p tags so that as soon as a browser sees them it knows what type of content this part contains.


Links are a key part of search engine optimization. In fact, they're the currency of the web; without links, your content is invisible and untouchable to people searching online.

But getting links isn't as simple as it used to be—not when you have Google's Penguin algorithm breathing down your neck, ready to make sure that sites that were paid for their backlinks don't get all the glory. You need organic links from other sites that aren't selling anything but good content and maybe some witty commentary on how hot it was in New York last weekend (or wherever else you're linking from).

User Experience

User experience is the process of designing, planning, and managing the interaction between the user and the services of an organization. User experience is a person's individual perception and feeling about using a particular product, system, or service.

User experience design aims to provide an efficient, effective, and pleasant approach to satisfy needs in ways that generate value for both users as well as organizations that serve them; this may require research into social sciences including psychology (e.g. motivation), ethnography (e.g. contextual inquiry), communication theory (e.g. message design) or other disciplines related to human behavior such as cognitive psychology or anthropology.


Avoiding toxic keywords:

  • SEO keyword research is about finding out what people are searching for, and it’s important to avoid using toxic keywords. Toxic keywords can be found by doing a search on Google for “keyword tool” or “free keyword tool”. These are usually low-quality websites that have been blacklisted by Google because they don't follow the guidelines on their indexing process (more on this later). Google will still rank these websites well but you'll need to invest more time and energy into getting them back up to speed so that they can actually benefit your site's organic visibility. This is obviously not something we want.

Avoiding toxic links:

  • Links from bad neighbors (sites that have been penalized by Google) or sites with low-quality content will damage your rankings just as much as having no links at all! You should only link out if there's value in doing so - whether that means increasing brand awareness through association with other high-quality sites, sharing valuable resources like infographics/eBooks, etc., driving visitors back into the conversion funnel via an affiliate link.


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